4 September 2009

VIRAL MEDIA AD CAMPAIGN - ADDICTION

SYNOPSIS

Addiction is a like a hook, a trap; it is a powerful force that can consume people and isolate them from the world. Addiction destroys lives. Addiction is a prison, which captures people in a number of ways. These are the cells of addiction.


Scene 1 – Jail

Addiction has driven someone to crime. A new prisoner arrives in jail. They are frightened.


Shots:

-Prisoner walks in

-Prisoner sits on bed

-Prisoner drops kit down

-Head in hands

-Under the blanket shaking


Scene 2 – Mental Health

Addiction has created severe mental health issues. In this cell a person is gripped by fear, paranoia. Their heart is beating fast. They are shaking


Shots:

-Crouching/cowering in a corner shaking

-Running to the window/looking for a way out

-Climbing walls

-Rolling into a ball on the bed

-Paranoid eyes


Scene 3 – Relationship Breakdown / Homelessness

A person stood lifeless holding a black bin liner with all their possessions. In the other hand is a bottle. All around them are shards of torn pictures, red-letter bills. Their relationship has broken down due to addiction and they are homeless.


Shots:

-Person with head down holding black bag and bottle.

-Shards of images and red-letter bills

-Bare feet


Scene 4 – Crime

Addiction often leads to crime. A man needs to get some money to pay for the drug.


Shots:

-A man jumps into shot like a jack in the box

-Shot of balaclava

-The man is holding a weapon and waving

-He is fighting to take a handbag

-He wins the struggle and the victim falls to the floor


Scene 5 – Desperation

Addiction makes you hungry for the next hit. A person becomes desperate when he can’t get hold of a dealer.


Shots:

-Hand shaking with phone in palm

-Fingers trying to type in digits

-Kicking things in frustration

-Head against the wall

-Sweeping things off a table

-Riffling through a drawer

-Tapping foot

-Thumping against the wall

-Searching through a wallet

-Screaming in frustration


Scene 6 – Withdrawal

People trying to come off a substance have symptoms of withdrawal. This person is experiencing both mental and physical torment.


Shots:

-Sat on a chair rocking back and forth

-Knees shaking

-Hands shaking

-Sweat running off a brow

-Feet tapping

-Pacing up and down

-Paranoid eyes

-Tears

-Holding stomach feeling sick

-A shaking hand holding a glass of water and some tablets

-Crouched in corner


Scene 7 – Death

Addiction can ultimately lead to death. A person breathes their final breath…


Shots:

-Chest rising (breathing)

-Tears fall (recall)

-A hand grasps then opens

-A sheet covers the body

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