Emley - Session 2

The idea I pitched to the group for the stencil was the chicken and egg nature of addiction, and the cycle of deteriorating mental health. I wanted to ask the question which comes first, addiction or the deterioration of mental health? A common mental struggle that people with substance problems face. This came out of my time line, it illustrated my own struggle with self medicating with alcohol.

The group seemed OK with the idea and especially the idea of highlighting mental health issues within the campaign. The main problem was how to express this through a slogan. I was happy with the feedback received. It was helpful to have group input.