Review outputs of design process and make final edits
Complete remaining canvasses
Begin to look at Campaign Film Adverts
The group were asked to respond to the statement:
“I can review and edit a professional poster campaign series”
The red marks represent how the group felt at the start of the session the green shows how they felt by the end.
Today was a pivotal session in the project.
The group spent time reviewing the outputs of the Design process which SnowGlobe have been working on following the briefs set by the group. The group were happy with the series of posters, requesting only minor changes to the copy. There was a passionate discussion on the tone of the posters and the final copy lines were carefully agreed between the group. Snowglobe were asked to create a series of posters which had clear and vivid fonts and a clean background to really draw focus onto the photography. The group were really happy with the way Snowglobe had realised their ideas!
Keep your eyes on the BLOG for the print proofs which will be up very soon!
Next the group turned their attention to completing the few canvasses which were still to be finalised. For this we welcomed Jim Cereal back into the fray. The final piece to be completed was Emley's Chicken and the Egg idea. Time was spent writing, and etching onto the painted canvas to create the desired effect. We all think this is a great addition to the series.
This concluded the first half of the project.
The project so far had been all about creating a range of still images to address the first campaign aim:
'To help motivate adult service users break their personal cycle of substance misuse'
Now we moved onto a new page in the project. From here on in, the artistic process and outputs will all be related to the second aim:
'Creating a preventative message suitable for young people around the dangers of substance misuse'
We viewed lots of examples of campaign film adverts including some of the following films:
http://boss.streamos.com/wmedia/drugfree/television/detv_2030_rodney.wvx
http://boss.streamos.com/wmedia/drugfree/television/fryingpan_detu0111.wvx
Barnardos
http://www.barnardos.org.uk/what_we_do/break_the_cycle/break_the_cycle_tv_ad.htm
Talk to Frank
http://www.youtube.com/watch?v=p-_g5Cdc0BY
http://www.youtube.com/watch?v=K54-kgkPyek
http://www.youtube.com/watch?v=CGHqj5c9MwY
http://www.youtube.com/watch?v=4GJQDJc4i8k
http://www.youtube.com/watch?v=cMOm6cERZWw
Alcohol - Know Your Limits
http://www.youtube.com/watch?v=3jftfU30xJg
http://www.youtube.com/watch?v=w5J6hoQgDqw
http://www.youtube.com/watch?v=EuowE1SXNkA
http://www.youtube.com/watch?v=Bqwal7eWZ5s
We discussed the films in relation to the three part process of MEDIA>PROVOCATION>ACTION
After seeing some examples of what is already out there the group began to explore the possible direction of their own campaign advert.
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